The Soft Power 30 - So what exactly is soft power? Joseph Nye described it as “the ability to affect others to obtain preferred outcomes by the co-optive means of framing the
![Soft Power: The Means To Success In World Politics: Nye Jr, Joseph S: 9781586483067: Amazon.com: Books Soft Power: The Means To Success In World Politics: Nye Jr, Joseph S: 9781586483067: Amazon.com: Books](https://m.media-amazon.com/images/I/41jL0XcM1VL._AC_SY780_.jpg)
Soft Power: The Means To Success In World Politics: Nye Jr, Joseph S: 9781586483067: Amazon.com: Books
![Steve Hanke on Twitter: "#EconWatch: According to the Global Soft Power Index by Brandirectory, the #US ranks 6th in global soft power in 2021. A nation's soft power determines its ability to Steve Hanke on Twitter: "#EconWatch: According to the Global Soft Power Index by Brandirectory, the #US ranks 6th in global soft power in 2021. A nation's soft power determines its ability to](https://pbs.twimg.com/media/E4aRx4cXEAQLOSG.jpg:large)
Steve Hanke on Twitter: "#EconWatch: According to the Global Soft Power Index by Brandirectory, the #US ranks 6th in global soft power in 2021. A nation's soft power determines its ability to
![Global Soft Power Index 2022: USA bounces back better to top of nation brand ranking | Press Release | Brand Finance Global Soft Power Index 2022: USA bounces back better to top of nation brand ranking | Press Release | Brand Finance](https://brandfinance.com/wp-content/uploads/2022/03/MicrosoftTeams-image-2134x1200.png)
Global Soft Power Index 2022: USA bounces back better to top of nation brand ranking | Press Release | Brand Finance
![Italy: Soft Power Superpower? The New Official Projection of Italian Creativity | USC Center on Public Diplomacy Italy: Soft Power Superpower? The New Official Projection of Italian Creativity | USC Center on Public Diplomacy](https://uscpublicdiplomacy.org/sites/default/files/uploads/775x469-italy-soft-power.jpg)
Italy: Soft Power Superpower? The New Official Projection of Italian Creativity | USC Center on Public Diplomacy
![Soft power superpowers: learnings from the Brand Finance Global Soft Power Index | City Nation Place Soft power superpowers: learnings from the Brand Finance Global Soft Power Index | City Nation Place](https://dkf1ato8y5dsg.cloudfront.net/uploads/14/57/brand-finance-soft-power-summit-top-10.jpg)
Soft power superpowers: learnings from the Brand Finance Global Soft Power Index | City Nation Place
![Global Soft Power Index 2022: USA bounces back better to top of nation brand ranking | Press Release | Brand Finance Global Soft Power Index 2022: USA bounces back better to top of nation brand ranking | Press Release | Brand Finance](https://brandfinance.com/wp-content/uploads/2022/03/Picture1-1.png)