![GK Elite, Longtime USA Gymnastics Partner, Garners Valuable Olympic Uniform Logo Placement Previously Reserved for Larger Brands GK Elite, Longtime USA Gymnastics Partner, Garners Valuable Olympic Uniform Logo Placement Previously Reserved for Larger Brands](https://assets.morningconsult.com/wp-uploads/2021/05/19171421/Biles-GettyImages-591464872-scaled.jpg)
GK Elite, Longtime USA Gymnastics Partner, Garners Valuable Olympic Uniform Logo Placement Previously Reserved for Larger Brands
![Apparel and watch brands sponsoring Olympic Games walk a tightrope on the tone and messaging of their campaigns | South China Morning Post Apparel and watch brands sponsoring Olympic Games walk a tightrope on the tone and messaging of their campaigns | South China Morning Post](https://cdn.i-scmp.com/sites/default/files/styles/og_image_scmp_generic/public/d8/images/methode/2021/05/28/1b435312-bcfb-11eb-9b2e-758b3029e26f_image_hires_220436.jpeg?itok=9uO6yV8A&v=1622210690)
Apparel and watch brands sponsoring Olympic Games walk a tightrope on the tone and messaging of their campaigns | South China Morning Post
![£100m in sponsorship – and the Olympics have Adidas written all over them | The Independent | The Independent £100m in sponsorship – and the Olympics have Adidas written all over them | The Independent | The Independent](https://static.independent.co.uk/s3fs-public/thumbnails/image/2012/07/24/22/pg-52-adidas-reuters.jpg?width=1200&height=1200)